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Tags: Equestrian sport events, Horse marketing, Human-animal bond, Horse welfare in sport.
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Horses are perhaps the most common non-human animal to feature in planned events, but although there is considerable research on equestrian sport, there is virtually none on equestrian events. This book begins to address this gap, using the National Championships of the Icelandic Horse as an extended case study to explain in depth the process of managing an event, as well as the larger theoretical implications of events management. Humans, Horses, and Events Management draws wider comparisons to connect events management to larger themes in the social sciences, such as human-animal relations; nationalism; place branding; event impacts; event experience; and inclusion and exclusion. 237 p.
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